Buyers' Agents vs. Sellers' Agents: What's the difference? Can they be the same person or do I need my own agent? There is much that goes on behind the scenes prior to a property coming on the market -- for both buyers and sellers. With the guidance of their agent, sellers determine the best course to prepare their home for sale. This includes reviewing the sellers’ needs, sprucing up the inside and the outside, pricing analysis, and preparing disclosures. Meanwhile, the buyer’s agent helps the buyers narrow their search, shows them many homes, educates them regarding market pricing and understanding disclosures, and develops a strategy for their clients’ offer. 

Buyers’ agents and sellers’ agents represent the best interests of their respective clients. At the time of the offer, the agents begin negotiations on behalf of their clients & continue to do so during the escrow process. I am proud to represent my clients with the highest ethical standards. I put great value in your trust and my fiduciary duty by not representing both a buyer and a seller on the same transaction. 

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Buyers
I AM A RELENTLESS ADVOCATE FOR YOU IN THIS CHALLENGING EAST BAY MARKET:
I help you find the property you love and strategize your winning offer. I welcome a complimentary and confidential meeting to:

• Hear your housing goals
• Discuss how to be prepared for your offer; we are a team. Are you ready to offer and look together to find your home?
• Review neighborhoods and typical attributes of our housing stock 
• Discussing pre-offer strategy 
• Understand the offer process 
• Know about escrow and closing 
• Schedule next steps and including a communication plan

YOUR FIRST STEP IS SELECTING AN AGENT TO REPRESENT YOU. WHY TRACY MCBRIDE IS THE BEST AGENT FOR YOU:

• As a top-producing agent I am well respected in the real estate community and I have extensive expertise in home renovations. 
• You can count on me for honest feedback and a wealth of resources to help you evaluate the property.  
• While you are the decision maker, I know how to strategize for your winning offer. It is important to me you fully understand all aspects of the process and feel good about moving forward.

BUYER INTERVIEW:

1. How I work, what you can expect from me. I provide you with my Buyer Guide. 
2. Answer your questions.
3. Review your questionnaire/housing goals.
4. Provide an overview of the market & what it takes to get an offer accepted. 
5. Discuss communication plan, team approach.
6. Shall we work together and set up next steps? 
7. I follow up with needed resources.

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Buyer QUick Questionnaire + First Meeting Agenda

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Sellers
Your objectives are my #1 priority. Not all sellers have the same objectives. Are you looking for highest price, fastest sale, something else or in between? I work with  you to implement common sense preparations prior to going on market. This is not a cookie cutter recipe process -- each custom component is reviewed for your cost/benefit. Let's get this started! Contact me and I'll send you my brochure, Top Tips for Selling in the East Bay. ​

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It is my fiduciary duty to get the best sales price for your property and to protect your interests.
I offer a complimentary and confidential meeting to:

• Hear your objectives in selling your house
• Walk through the property for an initial assessment
• Review sales from your neighborhood and factors to consider when pricing your home for sale
• Show you my detailed Marketing Plan
• Offer my suggested price range
• Schedule next steps and including a communication plan.

Protecting your interests is just as important as the best price, if not more. The disclosures & home preparations need to be done with care. 

HOME PREPARATIONS:

• You have options to prepare your home for sale, from "nothing" to remodeling and painting. We discuss what makes sense, what are current buyer expectations, and what is your risk/benefit return.
• We review options for inspections and disclosures.
• I can assist you with all the needed resources.

MARKETING YOUR HOME:

• Showing your home to the widest audience of buyers and agents produces the best results.
• My marketing plan leaves no stone unturned. From a recent seller, "WOW, you are quite the real estate wizard!! What a fantastic response to all your wonderful marketing efforts. Your packet of marketing materials is FABULOUS!!!" Like every step of the process, I keep you informed of marketing results and give you copies of the awesome brochures and property website. Because of my skills as a former Systems Analyst, I have the ability to get the best of the best to show your home.

SELECTING AN OFFER, ESCROW AND CLOSING:

• The big day comes and after I have reviewed the offers, I present you with the results. You will feel informed of all offer details and understand what makes the best offer. I negotiate all aspects from pricing, terms, and mistakes in the offer and close the deal with professional attention. • You know what to expect during escrow from our discussions. You feel informed throughout the process. Our early preparations payoff with a smooth escrow.
• I am always available for your real estate questions and follow-up.